Subscribe
Sign in
Home
Methodology
Archive
About
Two Stars, One Nomination, and 10 Million Followers
Also inside: new research on why non-political influencers are the best political messengers, KY Sen. candidate goes heavy on Charlie Kirk ads, and more
Dec 19, 2025
•
Lucy Ritzmann
10
2
3
Mid-Decade Redistricting: Bigger than Labubus
Also inside: How Rotten Tomatoes can make you money... maybe
Dec 12, 2025
•
Ben Sheehan
12
1
2025 Politics Wrapped: The Five Storylines That Will Shape What Comes Next
Also inside: Mark Kelly’s breakout week online, the Thanksgiving Tennessee ad blitz, and the scammy AI videos that cracked the top ten
Dec 5, 2025
•
Scott Schuler
10
4
Most Popular
View all
X (Twitter) political advertising slowly makes a comeback
Jan 12, 2024
•
Kyle Tharp
and
Lucy Ritzmann
8
How I helped Zohran Mamdani turn 45,000 social media clicks into a real-life army of volunteers
Nov 14, 2025
•
Gabriella Zutrau
46
5
Inside The Secretive Network that Shaped the Right-Wing Media Machine
Jun 27, 2025
•
Scott Schuler
19
11
How liberal creators are cracking the code on YouTube
Sep 27, 2024
•
Kyle Tharp
and
Lucy Ritzmann
30
2
6
Progressive advocacy groups face diminished digital influence
Apr 5, 2024
•
Kyle Tharp
and
Lucy Ritzmann
23
2
How to Run Digital Like It’s 2025
Jul 25, 2025
•
Patrick Stevenson
18
1
4
Latest
Top
Discussions
Can Aftyn Behn Flip The Table In This Southern MAGA Stronghold?
Also inside: swing state Dems facing attack ads, outside spending in the TN-7 race, and Big Oil’s new name
Nov 21, 2025
•
Scott Schuler
19
7
How I helped Zohran Mamdani turn 45,000 social media clicks into a real-life army of volunteers
Social media chatbots are worth the hype (I promise).
Nov 14, 2025
•
Gabriella Zutrau
46
5
The View from Virginia after Election Day
Turns out, the best return on investment this week was “affordability.”
Nov 7, 2025
•
Michael O'Connor
11
4
Mikie vs MAGA: Everything You Need To Know About Tuesday’s Closest Race
Also inside: Adelita Grijalva stumps for the DNC, pleas for gun-control blanket Snapchat, and five horror picks to end spooky season right.
Oct 31, 2025
•
Scott Schuler
11
3
The Left is Overlooking a Powerful Tool in the Battle for Online Attention
Those TV clips that keep showing up on your FYP aren’t there by accident — so how can Democrats join the fray?
Oct 24, 2025
•
Max Levy
20
2
5
The Loss of Everyday Spaces is Undermining Democracy
Also inside: Prop 50, Tish James, and more
Oct 17, 2025
•
Sarah Stamper
21
1
6
Should You RSVP to a Protest?
Weighing the pros and quantifying the risks
Oct 10, 2025
•
Melissa Ryan
10
2
See all
FWIW
A newsletter tracking digital spending, strategy, and trends in our elections.
Subscribe
Recommendations
View all 17
Anchor Change with Katie Harbath
Katie Harbath
Stop the Presses
Mark Jacob
The Connector
Micah L. Sifry
The Up and Up
Rachel Janfaza
Big Technology
Alex Kantrowitz
FWIW
Subscribe
About
Archive
Recommendations
Sitemap
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts