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Macklemore shows us that passion is persuasion
Social proof is an overlooked tool
Oct 2 • Jiggy Geronimo
We all live in an information bubble.
I mapped mine out.
Sep 25 • Priorities USA and Danielle Butterfield
The Political Ad Industry Approves This Message
How campaigns turn money and data into ads voters can’t escape
Sep 18 • Josh Millman
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How I helped Zohran Mamdani turn 45,000 social media clicks into a real-life army of volunteers
Nov 14, 2025 • Gabriella Zutrau
Keith Edwards: What I Learned Building a Progressive YouTube Channel in 2025
Jan 9 • Keith Edwards
X (Twitter) political advertising slowly makes a comeback
Jan 12, 2024 • Kyle Tharp and Lucy Ritzmann
Inside The Secretive Network that Shaped the Right-Wing Media Machine
Jun 27, 2025 • Scott Schuler
How liberal creators are cracking the code on YouTube
Sep 27, 2024 • Kyle Tharp and Lucy Ritzmann
How to Run Digital Like It’s 2025
Jul 25, 2025 • Patrick Stevenson
Jon Ossoff is giving the internet exactly what it wants
What he’s getting right on YouTube and why Democrats should pay attention
Sep 11 • Andrew Eldredge-Martin and Cassandra Custis
The Mayors’ Guide to Communications
Also inside: midterm Senate investments on the rise
Sep 4 • ALLIES
The new silent majority? Voters who don't seek out news.
Also inside: PAC spending in key battleground races
Aug 28 • Danielle Butterfield and Priorities USA
What a poisoned media environment means for the midterms
Election denialism has been mainstreamed since 2020 in ways that are incompatible with democracy
Aug 21
The Internet Knows You’re Faking It
Simply making more content won’t mobilize the millions of voters we need to win elections
Aug 14 • Dillon St. Bernard
Preparing for election sabotage and enforcing our win
We have less than 3 months to make sure Trump’s midterm cheating fails
Aug 7 • Jiggy Geronimo
What the Diarrhea Parasite Teaches Us About Winning Online
Zero to 43K followers in 2 weeks
Jul 31 • Gabriella Zutrau
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FWIW
A newsletter tracking digital spending, strategy, and trends in our elections.
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Anchor Change with Katie Harbath
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