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Inside PragerU’s Digital Playbook to Change Culture
Also inside: A look at early spending in the Texas Senate primary, ActBlue announces policy changes, and more
 • 
Brian O'Grady
How Roy Cooper’s Senate Launch Played Out Online
Also inside: GOP-aligned IEs are spending big on Trump’s big Medicaid cuts, why Dem unfavorables (probably) aren’t as bad as you think, and more
 • 
Brian O'Grady
How The Right’s “Conservative Cosmo” Is Influencing Young Women
Also inside: the DNC is buying ads about releasing the Epstein files, TX Republicans are trying to draw Rep. Jasmine Crockett outside of her…
 • 
Scott Schuler
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X (Twitter) political advertising slowly makes a comeback
 • Kyle Tharp and Lucy Ritzmann
Inside The Secretive Network that Shaped the Right-Wing Media Machine
 • Scott Schuler
1
How liberal creators are cracking the code on YouTube
 • Kyle Tharp and Lucy Ritzmann
2
Progressive advocacy groups face diminished digital influence
 • Kyle Tharp and Lucy Ritzmann
The Digital Power of Rep. AOC – Part II
 • Lucy Ritzmann
Why Democrats are (still) bad at the internet
 • Patrick Stevenson
1
How to Run Digital Like It’s 2025
Also inside: who’s quietly winning the 2028 digital primary, why the Trump admin’s first creator engagement back in February was a truly wild decision…
 • 
Patrick Stevenson
1
Why Democrats are (still) bad at the internet
Also inside: an org takes aim at swingy House districts with anti-OBBB ads, how “slopulism” came to dominate Trump’s @WhiteHouse accounts, and more
 • 
Patrick Stevenson
1
Inside The Secretive Network that Shaped the Right-Wing Media Machine
Also inside: Elon Musk’s PAC gets into the ‘Big, Beautiful Bill’ discourse with ads, a major MAGA merch shop is making $$ off of ICE puns, and more
 • 
Scott Schuler
1
“We’re At War With The Camera”
Also inside: Gov. Newsom is building his war chest, ICE protests have broken out in Roblox, and more
 • 
Scott Schuler
1
Are You Ready for the AI Election?
Also inside: Gov. Gavin Newsom leans on memes, Women’s March drops ads about their “circus” protests, and more
 • 
Scott Schuler
 and 
Lucy Ritzmann
We Tried Bringing Culture Into Politics – Now, It’s Time For Politics In Culture
Also inside: the OpenAI failed coup is becoming a movie, New Jersey ad spending heats up ahead of primary day, and more
 • 
Megan Burns
 and 
Lucy Ritzmann
1
FWIW, Some Parting Thoughts
Also inside: AI-generated congressional fan fiction, orgs flood platforms with ads fighting back against Trump’s Big, Beautiful Bill, and more
 • 
Lucy Ritzmann
2
FWIW
FWIW
A newsletter tracking digital spending, strategy, and trends in our elections.
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