FWIW

FWIW

Home
Methodology
Archive
About
Inside The Secretive Network that Shaped the Right-Wing Media Machine
Also inside: Elon Musk’s PAC gets into the ‘Big, Beautiful Bill’ discourse with ads, a major MAGA merch shop is making $$ off of ICE puns, and more
 • 
Scott Schuler
1
“We’re At War With The Camera”
Also inside: Gov. Newsom is building his war chest, ICE protests have broken out in Roblox, and more
 • 
Scott Schuler
1
Are You Ready for the AI Election?
Also inside: Gov. Gavin Newsom leans on memes, Women’s March drops ads about their “circus” protests, and more
 • 
Scott Schuler
 and 
Lucy Ritzmann
Most Popular
View all
X (Twitter) political advertising slowly makes a comeback
 • Kyle Tharp and Lucy Ritzmann
How liberal creators are cracking the code on YouTube
 • Kyle Tharp and Lucy Ritzmann
2
Progressive advocacy groups face diminished digital influence
 • Kyle Tharp and Lucy Ritzmann
The Digital Power of Rep. AOC – Part II
 • Lucy Ritzmann
How TikTok is the new TV
 • Amelia Montooth, Roman Papademetriou, and Emmet Sandberg
The Digital Power of Rep. AOC – Part I
 • Lucy Ritzmann
3
We Tried Bringing Culture Into Politics – Now, It’s Time For Politics In Culture
Also inside: the OpenAI failed coup is becoming a movie, New Jersey ad spending heats up ahead of primary day, and more
 • 
Megan Burns
 and 
Lucy Ritzmann
1
FWIW, Some Parting Thoughts
Also inside: AI-generated congressional fan fiction, orgs flood platforms with ads fighting back against Trump’s Big, Beautiful Bill, and more
 • 
Lucy Ritzmann
2
Voters are Touching Grass — Strategists Should Do the Same
Also inside: a new study on just how fast your feed can turn far-right, More Perfect Union takes to ads to fight DOGE on national parks, and more
 • 
Lucy Ritzmann
AI Isn’t Coming – It’s Here
Also inside: TikTok adds conservative voices to their US leadership, who’s in + who’s out in campaign tech world, and more
 • 
Lucy Ritzmann
Dark Money’s Digital Megaphone
Also inside: GOP candidates take to ads to tout their Trump endorsements, young people want credit when they start viral trends, and more
 • 
Lucy Ritzmann
A Very Online Campaign for a Very Online NYC
Also inside: Leaders We Deserve defends its strategy in digital ads, an in-depth look into the brains behind Trump’s online presence, and more
 • 
Lucy Ritzmann
The Crisis Pregnancy Center Playbook Goes Digital
Also inside: Rep. AOC is talking about the massive crowds she’s drawn, a famous YouTuber takes heat from Elon Musk fans, and more
 • 
Lucy Ritzmann
1
FWIW
FWIW
A newsletter tracking digital spending, strategy, and trends in our elections.
Recommendations
View all 16
User Mag
User Mag
Taylor Lorenz
The Message Box
The Message Box
Dan Pfeiffer
Emily in Your Phone
Emily in Your Phone
Emily Amick
Anchor Change with Katie Harbath
Anchor Change with Katie Harbath
Katie Harbath
The Up and Up
The Up and Up
Rachel Janfaza
© 2025 FWIW Media
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture