Since 2018, the FWIW newsletter has been tracking digital spending, strategy, and trends in our elections.

What is the FWIW newsletter?

FWIW (For What It’s Worth) is a weekly newsletter that breaks down digital spending, strategy, tactics, and trends in our elections. Each week, we highlight whose spending is up, whose is non-existent, and how campaigns, PACs and advocacy groups are leveraging online platforms to effect social + political change.

💪 Substack has named FWIW one of its featured publications in 2023

Since 2018, FWIW has grown to reach over 15,600 subscribers across the country, providing activists, campaign staffers, journalists, and academics with data + 🔥 takes on the online information wars that impact our politics. Our work has recently been featured in The New York Times, McClatchy, POLITICO, AXIOS, Fast Company, Salon, and Forbes, among other national outlets.

FWIW is written + edited by Kyle Tharp and is an editorially independent progressive digital media company.

Questions? Corrections? Tips? Want to advertise? Get in touch: kyle@fwiwmedia.com

Other FWIW publications:

Climate Monitor

Tracking the online debate over climate change - from digital ads to organic misinformation. A project of the DCC.

By FWIW

Campaigner

Exploring the tactics that drive winning political campaigns and highlighting the players pushing the buttons.

By FWIW