Archive - FWIW

X (Twitter) political advertising slowly makes a comeback

The platform formerly known as Twitter quietly launched a political ad transparency report in December

Jan 12, 2024 • Kyle Tharp and Lucy Ritzmann

How I helped Zohran Mamdani turn 45,000 social media clicks into a real-life army of volunteers

Social media chatbots are worth the hype (I promise).

Nov 14, 2025 • Gabriella Zutrau

Inside The Secretive Network that Shaped the Right-Wing Media Machine

Also inside: Elon Musk’s PAC gets into the ‘Big, Beautiful Bill’ discourse with ads, a major MAGA merch shop is making $$ off of ICE puns, and more

Jun 27, 2025 • Scott Schuler

How liberal creators are cracking the code on YouTube

A new class of Democratic personalities are riding the election - and the platform’s algorithm - to viral success

Sep 27, 2024 • Kyle Tharp and Lucy Ritzmann

Keith Edwards: What I Learned Building a Progressive YouTube Channel in 2025

Algorithms change. Audiences evolve. Authenticity still matters.

Jan 9 • Keith Edwards

How to Run Digital Like It’s 2025

Also inside: who’s quietly winning the 2028 digital primary, why the Trump admin’s first creator engagement back in February was a truly wild decision…

Jul 25, 2025 • Patrick Stevenson

Progressive advocacy groups face diminished digital influence

Meta’s withdrawal from politics and the rise of TikTok has reduced some legacy organizations’ online distribution

Apr 5, 2024 • Kyle Tharp and Lucy Ritzmann

Why Democrats are (still) bad at the internet

Also inside: an org takes aim at swingy House districts with anti-OBBB ads, how “slopulism” came to dominate Trump’s @WhiteHouse accounts, and more

Jul 18, 2025 • Patrick Stevenson

The Digital Power of Rep. AOC – Part II

Also inside: People say they get their news from influencers but can’t name any, the DNC + DSCC are already kicking into gear for 2026, and more…

Feb 21, 2025 • Lucy Ritzmann

How TikTok is the new TV

…and why political campaigns and organizations should pay attention

Sep 20, 2024 • Amelia Montooth, Roman Papademetriou, and Emmet Sandberg

The Digital Power of Rep. AOC – Part I

Also inside: scammers make use of Trump AI slop, anti-abortion groups on Snapchat, and more

Feb 14, 2025 • Lucy Ritzmann

And we’re back!

Inside: Your debrief on how digital political spending played out in January 2025

Feb 7, 2025 • Lucy Ritzmann

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts