FWIW

Home
Notes
Advertise
Upgrade your Subscription
Archive
About
Republicans double down on conspiracies
Also inside: Snapchat’s political summit & Secretary Pete’s viral moment
 • 
Kyle Tharp
 and 
Lucy Ritzmann
Impeachment news falls flat online
How the GOP is trying to build support for impeaching Biden online, and what Democrats are doing about it
 • 
Kyle Tharp
 and 
Lucy Ritzmann
Battleground Virginia
The state of online spending in Virginia’s competitive state legislative elections
 • 
Lucy Ritzmann
 and 
Kyle Tharp
1
Most Popular
View all
“The Sh*tposting primary”
 • Kyle Tharp and Lucy Ritzmann
Who were the RINO Hunters?
 • Kyle Tharp
The Facebook MAGA mills are open for business
 • Kyle Tharp and Lucy Ritzmann
These major media moves will impact 2024
 • Kyle Tharp
1
America is unprepared for the 2024 political internet
 • Kyle Tharp
New
Top
Community
Some Labor Day weekend reads
…and the latest online ad spending numbers from both sides of the aisle
 • 
Kyle Tharp
 and 
Lucy Ritzmann
Mugshots and Debate Moments
The Republican Presidential Primary has officially entered silly season
 • 
Kyle Tharp
These major media moves will impact 2024
Recent media stories have chronicled major shifts in the industry + consumption habits ahead of 2024
 • 
Kyle Tharp
1
Republicans hope to get lucky in Kentucky
Kentucky’s gubernatorial race is in full swing. Here’s how it's playing out online.
 • 
Kyle Tharp
 and 
Lucy Ritzmann
In defense of the Donald
Online and off, Trump’s GOP rivals are racing to defend his criminality
 • 
Lucy Ritzmann
 and 
Kyle Tharp
Ohio votes on Issue 1 tomorrow – and the digital ads have gotten pretty wild
With abortion access for Ohioans in the balance, both pro-Issue 1 and anti-Issue 1 groups are pouring $$$ into making their voices heard
 • 
Lucy Ritzmann
Trump shuns social media
The once digitally-savvy former President has replaced his mainstream social media presence with endless rants on Truth Social
 • 
Kyle Tharp
 and 
Lucy Ritzmann
2
FWIW
FWIW
A newsletter tracking digital spending, strategy, and trends in our elections.
Recommendations
View all 19
Platformer
Platformer
Casey Newton
The Message Box
The Message Box
Dan Pfeiffer
The Social Juice
The Social Juice
Jaskaran
From The Frontlines
From The Frontlines
From The Frontlines
Does this bring in money or votes?
Does this bring in money or votes?
The DNC Mobilization Team
© 2023 FWIW Media
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing