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Whose America? Right-wing group hides behind flowery, feel-good language
Publicly ‘Our America’ says it promotes unity. Behind the scenes, it’s a dark money group with MAGA ties and a swing-state focus.
 • 
Kyle Tharp
 and 
Lucy Ritzmann
1
Facebook allows shocking video ads falsely claiming an imminent attack on U.S.
“300 million Americans will perish,” asserts a recent $75,000 ad campaign from right-wing conspiracists, which uses deep fake technology
 • 
Kyle Tharp
Trump revives his UFC strategy
The former President’s campaign is embracing the high-testosterone sport to keep his base riled up and in his corner
 • 
Kyle Tharp
 and 
Lucy Ritzmann
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Meatball Ron is finally on the menu
 • Kyle Tharp
“The Sh*tposting primary”
 • Kyle Tharp and Lucy Ritzmann
Who were the RINO Hunters?
 • Kyle Tharp
These major media moves will impact 2024
 • Kyle Tharp
1
America is unprepared for the 2024 political internet
 • Kyle Tharp
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Under the radar pro-Trump Facebook network grows
A Florida twenty-something just created more than two dozen pro-Trump Facebook pages - and they’re gaining steam
 • 
Kyle Tharp
 and 
Lucy Ritzmann
The race to define MAGA Mike online
The unknown Speaker of the House was immediately celebrated on the Right, as liberals sharpened their arrows
 • 
Kyle Tharp
 and 
Lucy Ritzmann
Dark Brandon’s A+ trolling game
The Biden campaign joined Truth Social. Here’s what they’re posting...
 • 
Kyle Tharp
 and 
Lucy Ritzmann
Trump runs anti-abortion ads on Facebook
Despite some in the media giving him a pass on the issue, Trump brags online about killing Roe v. Wade
 • 
Kyle Tharp
 and 
Lucy Ritzmann
1
X remains the spot for big political moments
…Is it because of Threads’ failure, or are we all just addicted?
 • 
Kyle Tharp
 and 
Lucy Ritzmann
6
A three-way digital desert brawl
It’s all fun and games until Kari Lake becomes a U.S. Senator
 • 
Kyle Tharp
 and 
Lucy Ritzmann
Republicans double down on conspiracies
Also inside: Snapchat’s political summit & Secretary Pete’s viral moment
 • 
Kyle Tharp
 and 
Lucy Ritzmann
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FWIW
A newsletter tracking digital spending, strategy, and trends in our elections.
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