Why Biden had to join TikTok

Staying off the platform in 2024 wasn’t really an option. Here’s why they joined and why it matters.

Kyle Tharp

and

Lucy Ritzmann

Feb 16, 2024

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In probably the biggest digital campaign news in months, the Biden campaign joined TikTok this week. Maybe it was inevitable, but in this week’s FWIW, I’ll break down some reasons why the campaign joined TikTok and why it matters. I’ll also share my take on Meta’s announcement last week that the com…

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