What to do when it’s go time

As 2024 kicks into gear, veteran campaigners break down what makes a successful campaign launch

Believe it or not, we’re already in the middle of 2024’s campaign launch season - as Senate, House, gubernatorial, and presidential hopefuls are making splashy announcements of their candidacies in attempts to raise boatloads of money. Launches nowadays are mostly online affairs - where campaigns use every channel possible to reach supporters and inspir…