FWIW: The Ultimate Guide to Political Influencer Marketing

In 2020, more campaigns & advocacy groups partnered with influencers than ever before.

In trying to reach more voters in new ways, progressive groups and Democratic campaigns experimented with new tactics and outreach methods in 2020 to see what would stick. Influencer marketing was one of those tactics that stuck, and even though the corporate world has practically built an entire industry out of the tactic, political campaigns have a wa…