The best (and worst) merch of the midterms

A guide to the most creative and cringe campaign swag in 2022 - and why it matters

Political campaign merch can be more than just a tacky t-shirt or a coozie that sits in the back of your kitchen cabinet. While it may not make or break a campaign’s chance of winning, when deployed well, merch can help a campaign grow its war chest and engage its audience online. 

“Merch, (and digital in general) is about telling a story. The thing that…