The best (and worst) merch of the midterms
A guide to the most creative and cringe campaign swag in 2022 - and why it matters
Political campaign merch can be more than just a tacky t-shirt or a coozie that sits in the back of your kitchen cabinet. While it may not make or break a campaign’s chance of winning, when deployed well, merch can help a campaign grow its war chest and engage its audience online.
“Merch, (and digital in general) is about telling a story. The thing that…
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