Biden spends $1 million on digital ads in first week of campaign
The joint fundraising effort from Biden, DNC is meant to activate grassroots donors across the country
President Joe Biden’s nascent re-election campaign has flooded digital platforms with fundraising ads in its first week, spending over $1.06 million on advertising across Facebook, Instagram, and Google.
The vast majority of those dollars - upwards of $886,000 - were spent on Facebook and Instagram, where the campaign has run ~1,300 ads from the Joe Biden and Kamala Harris accounts.
The ads were paid for by the Biden Victory Fund - a joint fundraising committee comprised of Biden for President and the Democratic National Committee - and consist of simple image graphics, text-centric fundraising appeals, and direct-to-camera videos. All are intended to solicit small-dollar donations from the President’s supporters.
By comparison, former President Donald Trump’s campaign has spent just shy of $600,000 on digital advertising in 2023.
Recent reports have suggested that cumulative efforts to re-elect the President will require upwards of $2 billion by next November - a colossal sum even by modern political standards. While the campaign has invested heavily in digital advertising and other tactics since last Tuesday’s launch, they have not publicly released any early fundraising numbers. That said, one leading digital strategist estimated that Biden would raise nearly $4 million dollars in the immediate hours post-launch.
The Biden campaign’s major investment in digital advertising is just one component of the President’s re-election launch strategy. Read last week’s newsletter for more >>