Senate Campaign Digital Spending, 6/26 - 7/2

How much battleground Senate campaigns are spending on Facebook + Google ads

FWIW, here’s how much battleground U.S. Senate campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in 9 key states. 

Ad of the week: OPEN BORDERS FAKE BLAKE MASTERS

Solar energy executive turned Trump impersonator Jim Lamon is going all-out against the Peter Thiel-backed Blake Masters in a series of new digital ads. Most of them label Masters as an “extreme liberal” for previously advocating for open borders, but in this particular ad, Lamon tries spectacularly hard to seem like the tough guy in the race in his steam-pressed button-up.

Quick facts:

• The top spending Senate candidate on digital ads last week was Val Demings, who dropped $213,028.

• The state with the most expensive Senate race online last week was Georgia, where candidates combined spent $230,528 on digital ads

• Democratic candidates in competitive races spent $842,340 on digital ads last week, while Republican candidates spent $58,929.

The below data is displayed as combined Meta + Google ad spend for the week of 6/26 - 7/2. For breakouts of platform-specific spending numbers by week, click here.