Senate Campaign Digital Spending, 10/9 - 10/15

How much battleground Senate campaigns are spending on Facebook + Google ads

FWIW, here’s how much battleground U.S. Senate campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in 9 key states. 

Ad of the week: That’s our team 🇺🇸

With less than three weeks to go now, we’re getting to see candidates’ closing ads. In Ohio, Tim Ryan has more than tripled his YouTube ad spending by pushing an ad highlighting the themes he’s been hitting all year: standing up to China, tax cuts for workers, and voting with Trump on trade.

Quick facts:

• The top spending Senate candidate on digital ads last week was Raphael Warnock, who dropped $1,069,356.

• The state with the most expensive Senate race online last week was Georgia, where candidates combined spent $1,196,059 on digital ads

• Democratic candidates in competitive races spent $3,459,226 on digital ads last week, while Republican candidates spent $592,604.