Senate Campaign Digital Spending, 7/24 - 7/30

How much battleground Senate campaigns are spending on Facebook + Google ads

FWIW, here’s how much battleground U.S. Senate campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in 9 key states. 

Ad of the week: Dip those CHIPS!

Democrats achieved a significant legislative feat last week in passing the CHIPS and Science Act, which will, among other things, subsidize semiconductor production in the United States. While it still awaits President Joe Biden’s signature to become law, that hasn’t stopped Raphael Warnock from taking a victory lap in new YouTube ads. The Georgia Democrat has ratcheted up his spending on that platform by nearly $70k, in part with ads like this one. One minor data point on this ad push: the Warnock campaign is targeting different Georgia media markets with these ads, so they may be testing to see how effective it is in the state’s metro TV markets vs its more rural markets.

Quick facts:

• The top spending Senate candidate on digital ads last week was Raphael Warnock, who dropped $271,573.

• The state with the most expensive Senate race online last week was Georgia, where candidates combined spent $295,692 on digital ads

• Democratic candidates in competitive races spent $1,082,798 on digital ads last week, while Republican candidates spent $98,151.