Senate Campaign Digital Spending, 7/3 - 7/9
How much battleground Senate campaigns are spending on Facebook + Google ads
FWIW, here’s how much battleground U.S. Senate campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in 9 key states.
Ad of the week: I’m not one of these millionaires
With Wisconsin’s primary elections just weeks away, Mandela Barnes appears to be rolling out his ads for the final stretch. The most recent portrays him as a friendly, folksy, hardworking guy who plays cornhole, while also subtly dinging both Ron Johnson and Alex Lasry:
I love this state. Knock on any door, in any county, and you’ll find good-hearted, hard-workin’ folks. People whose businesses I proudly helped as Lieutenant Governor. Hard work needs to be respected again with fair wages and opportunities to get ahead. That’s how my parents opened doors for me. My mom was a teacher and my dad worked third shift. I’m not one of these millionaires. I’ll work just as hard for you as you work for your family.
The top spending Senate candidate on digital ads last week was Raphael Warnock, who dropped $252,542.
The state with the most expensive Senate race online last week was Georgia, where candidates combined spent $280,088 on digital ads
Democratic candidates in competitive races spent $942,932 on digital ads last week, while Republican candidates spent $98,712.
Keep reading with a 7-day free trial
Subscribe to FWIW to keep reading this post and get 7 days of free access to the full post archives.