Senate Campaign Digital Spending, 9/18 - 9/24
How much battleground Senate campaigns are spending on Facebook + Google ads
FWIW, here’s how much battleground U.S. Senate campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in 9 key states.
Ad of the week: Silver State Values
The DSCC, the Democratic group dedicated to electing their candidates to the U.S. Senate, has been running state-specific attack campaigns online in Wisconsin, New Hampshire, and Georgia since mid-August. They’ve now added Nevada to the list with a page called “Silver State Values” to attack Republican nominee Adam Laxalt including spots in both English and Spanish criticizing his opposition to a fraud investigation into Big Oil while he was the Nevada AG. But they’re primarily targeting women in the Silver State to criticize Laxalt’s comments on abortion:
Adam Laxalt would take away my daughter’s rights. He would allow states to ban abortion even for victims of rape and incest. He called Roe v. Wade, “a joke.” My daughter’s rights aren’t a joke! Adam Laxalt is not for us.
The top spending Senate candidate on digital ads last week was Raphael Warnock, who dropped $556,217.
The state with the most expensive Senate race online last week was Georgia, where candidates combined spent $645,198 on digital ads
Democratic candidates in competitive races spent $2,205,289 on digital ads last week, while Republican candidates spent $383,619.
Keep reading with a 7-day free trial
Subscribe to FWIW to keep reading this post and get 7 days of free access to the full post archives.