Senate Campaign Digital Spending, 7/10 - 7/16
How much battleground Senate campaigns are spending on Facebook + Google ads
FWIW, here’s how much battleground U.S. Senate campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in 9 key states.
Ad of the week: Hey Mehmet!
You’ve probably heard by now that Mehmet Oz isn’t from Pennsylvania. That’s likely because the John Fetterman has been hammering this point relentlessly across every possible medium, including an airplane banner over South Jersey beaches. This week, they used Cameo to give their GOP opponent a shoutout from one of the Garden State’s other infamous residents: the one and only Nicole “Snooki” Polizzi. Fetterman then turned it right around and advertised it to Pennsylvanians on Facebook and Instagram.
The top spending Senate candidate on digital ads last week was Raphael Warnock, who dropped $180,883.
The state with the most expensive Senate race online last week was Georgia, where candidates combined spent $215,186 on digital ads
Democratic candidates in competitive races spent $896,842 on digital ads last week, while Republican candidates spent $112,376.
Keep reading with a 7-day free trial
Subscribe to FWIW to keep reading this post and get 7 days of free access to the full post archives.