Senate Campaign Digital Spending, 8/7 - 8/13

How much battleground Senate campaigns are spending on Facebook + Google ads

FWIW, here’s how much battleground U.S. Senate campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in 9 key states. 

Ad of the week: Mmmm 😋 crudité!

In April, Mehmet Oz posted a video of himself going to “Wegner’s” to complain about how expensive it is to buy veggies for a “crudité,” which for Oz apparently comprises raw broccoli, raw asparagus, 5 lbs. of raw carrots, salsa, and guacamole. The gaffe-filled video has now resurfaced, reminding us all of how truly out-of-touch Oz is with anyone but the rich and famous, and John Fetterman, true to form, is making sure to remind his supporters of that as well. It’s refreshing to see a campaign embrace and thrive on flexibility and, frankly, fun in their ad program.

Quick facts:

• The top spending Senate candidate on digital ads last week was Raphael Warnock, who dropped $428,042.

• The state with the most expensive Senate race online last week was Georgia, where candidates combined spent $472,244 on digital ads

• Democratic candidates in competitive races spent $1,454,863 on digital ads last week, while Republican candidates spent $121,139.