Senate Campaign Digital Spending, 10/23 - 10/29

How much battleground Senate campaigns are spending on Facebook + Google ads

FWIW, here’s how much battleground U.S. Senate campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in 9 key states. 

Ad of the week: Putting his hand on the scale

Last week, Catherine Cortez Masto more than doubled her spending on YouTube ads, and a good chunk of that $236k is going toward bilingual video ads attacking Republican Adam Laxalt over his contempt for Roe v. Wade, his desire to deport DREAMers, and his willingness to overturn election results in Republicans’ favor. Here’s one of the ads with which Cortez Masto is blanketing the Silver State:

Quick facts:

• The top spending Senate candidate on digital ads last week was John Fetterman, who dropped $854,899.

• The state with the most expensive Senate race online last week was Pennsylvania, where candidates combined spent $1,013,839 on digital ads

• Democratic candidates in competitive races spent $4,121,277 on digital ads last week, while Republican candidates spent $662,328.