Senate Campaign Digital Spending, 10/16 - 10/22

How much battleground Senate campaigns are spending on Facebook + Google ads

FWIW, here’s how much battleground U.S. Senate campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in 9 key states. 

Ad of the week: What does Braddock have to do with us?

Nimble as ever, the John Fetterman campaign is now running ads that seem to be geared toward Black Pennsylvanians in the state’s biggest cities. FWIW, these ads are mostly targeted at Millennials in PA:

What does Braddock, a forgotten steel town, have to do with us? It’s a small town where Black families face big problems just like ours. When John Fetterman became mayor, he worked with the community and the local police to reduce the violence. He built a community center for our young people, created new good-paying jobs, and he helped Black-owned businesses grow.

Quick facts:

• The top spending Senate candidate on digital ads last week was Raphael Warnock, who dropped $804,047.

• The state with the most expensive Senate race online last week was Georgia, where candidates combined spent $943,741 on digital ads

• Democratic candidates in competitive races spent $3,292,736 on digital ads last week, while Republican candidates spent $522,123.