Senate Campaign Digital Spending, 7/17 - 7/23

How much battleground Senate campaigns are spending on Facebook + Google ads

FWIW, here’s how much battleground U.S. Senate campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in 9 key states. 

Ad of the week: Fondos para la policía

Between candidates in two statewide GOP primaries pummeling the state with ads about who has the most draconian immigration and public safety policies, Mark Kelly appears to be pre-empting that issue, particularly among the state’s Latino voters. Last week, his campaign started running an exclusively Spanish-language ad talking about how he supports the state’s police.

Quick facts:

• The top spending Senate candidate on digital ads last week was Raphael Warnock, who dropped $196,058.

• The state with the most expensive Senate race online last week was Georgia, where candidates combined spent $237,823 on digital ads

• Democratic candidates in competitive races spent $833,993 on digital ads last week, while Republican candidates spent $110,843.