Senate Campaign Digital Spending, 9/11 - 9/17

How much battleground Senate campaigns are spending on Facebook + Google ads

FWIW, here’s how much battleground U.S. Senate campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in 9 key states. 

Ad of the week: SIN EXCEPCIONES

In one of the first digital persuasion ads she’s run, Val Demings cleverly highlights her previous experience as a chief of police - La Jefa - with Marco Rubio’s support of a national abortion ban in a new Spanish Facebook ad:

Marco Rubio quiere prohibir el aborto sin excepciones por violación e incesto. Como ex Jefa de la policía, sé que la violación es un delito, el incesto es un delito, pero el aborto no lo es!

Marco Rubio wants to ban abortion without exceptions for rape and incest. As a former Chief of Police, I know that rape is a crime, incest is a crime, but abortion is not!

Quick facts:

• The top spending Senate candidate on digital ads last week was Raphael Warnock, who dropped $428,001.

• The state with the most expensive Senate race online last week was Georgia, where candidates combined spent $498,241 on digital ads

• Democratic candidates in competitive races spent $1,771,022 on digital ads last week, while Republican candidates spent $333,507.