Senate Campaign Digital Spending, 10/2 - 10/8
How much battleground Senate campaigns are spending on Facebook + Google ads
FWIW, here’s how much battleground U.S. Senate campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in 9 key states.
Ad of the week: The Price of Milk
Mandela Barnes in Wisconsin is turning to the age-old tactic of accusing his rich opponent of not knowing the price of a gallon of milk - and he’s betting big on it. Their campaign has spent around $100k on this YouTube ad, which targets adults aged 25 and up in the Milwaukee and Green Bay media markets.
The top spending Senate candidate on digital ads last week was Raphael Warnock, who dropped $644,308.
The state with the most expensive Senate race online last week was Georgia, where candidates combined spent $717,479 on digital ads
Democratic candidates in competitive races spent $2,271,178 on digital ads last week, while Republican candidates spent $391,853.
Keep reading with a 7-day free trial
Subscribe to FWIW to keep reading this post and get 7 days of free access to the full post archives.