Senate Campaign Digital Spending, 6/19 - 6/25

How much battleground Senate campaigns are spending on Facebook + Google ads

FWIW, here’s how much battleground U.S. Senate campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in 9 key states. 

Ad of the week: Truth About Herschel

With the general election fully in swing in Georgia, it looks like Raphael Warnock is starting to roll out the Herschel Walker oppo dumps. On top of advertising how Walker apparently promoted literal snake oil to fight COVID-19, Warnock’s campaign has now rolled out a microsite detailing all the ways Walker is lying to Georgia voters. Interestingly, these ads are all targeted at the media markets in southern, northwestern, and northeastern Georgia - all very rural regions.

Quick facts:

• The top spending Senate candidate on digital ads last week was Raphael Warnock, who dropped $249,577.

• The state with the most expensive Senate race online last week was Georgia, where candidates combined spent $271,549 on digital ads

• Democratic candidates in competitive races spent $933,397 on digital ads last week, while Republican candidates spent $75,686.

The below data is displayed as combined Meta + Google ad spend for the week of 6/19 - 6/25. For breakouts of platform-specific spending numbers by week, click here.