Republicans ditch Snapchat ads in the Biden era
Also inside: A look at the GOP using Critical Race Theory in Virginia
Millennials and Gen Z’ers are a steady, growing force to be reckoned with in American politics, and campaigns ignore them at their own peril. Despite the rise of TikTok and Instagram, Snapchat remains a key place where millions of these younger voters spend their time, and Snap ads are a cost-effective way for campaigns to reach them. That’s why we were…
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