Political strategists react to Facebook’s major overhaul

The Tiktok-ification of Facebook (and Instagram) has arrived. Here’s what it means for campaigns.

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Jul 22, 2022

∙ Paid

Yesterday, Meta confirmed what many of us have assumed for quite a while: The company would accelerate the “TikTok-ification” of its flagship app, Facebook. In what one tech journalist called “one of the most audacious pivots a tech giant has attempted to date,” Facebook and Instagram announced they’ll serve users more content from accounts they don’t f…

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