Political strategists react to Facebook’s major overhaul
The Tiktok-ification of Facebook (and Instagram) has arrived. Here’s what it means for campaigns.
Yesterday, Meta confirmed what many of us have assumed for quite a while: The company would accelerate the “TikTok-ification” of its flagship app, Facebook. In what one tech journalist called “one of the most audacious pivots a tech giant has attempted to date,” Facebook and Instagram announced they’ll serve users more content from accounts they don’t f…
Keep reading with a 7-day free trial
Subscribe to FWIW to keep reading this post and get 7 days of free access to the full post archives.