Is campaign cold outreach slowly dying?

Phone calls from strangers, spam text messages, and door knocks have defined campaigns for years. Now, that’s changing.

FWIW, this week’s newsletter is sponsored by Civic Shout

Cold outreach (the phone banking and door-knocking tactics that are a staple of political campaigns) can be tall ask for volunteers, and it's often exhausting. Getting a casual supporter of your candidate, who probably doesn’t have a ton of experience in the political world, to volunteer to sit in …