ICYMI: May 2nd

A roundup of must-read political, tech, and media stories from the past week

May 2, 2023

∙ Paid

A few days ago, I wrote about the various components of President Biden’s digital campaign launch, which checked a lot of boxes and seemed to put the campaign on solid footing. Since then, Facebook and Google have released new data on how much the Biden campaign has spent advertising on their platforms…and it’s a lot. Here are the latest numbers:

FWIW

Biden spends $1 million on digital ads in first week of campaign

President Joe Biden’s nascent re-election campaign has flooded digital platforms with fundraising ads in its first week, spending over $1 million on advertising across Facebook, Instagram, and Google platforms. The vast majority of those dollars - upwards of $800,000 - were spent on Facebook and Instagram, where the campaign has run ~1,300 ads from the…

7 months ago · Kyle Tharp

In the …

Keep reading with a 7-day free trial

Subscribe to FWIW to keep reading this post and get 7 days of free access to the full post archives.