House Campaign Digital Spending, 9/25 - 10/1
How much are battleground House campaigns spending on Facebook + Google ads?
FWIW, here’s how much money battleground House campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in races all over the country.
Ad of the week: More affordable clean energy
When it comes to energy policy, most Republicans running in competitive U.S. House districts are screaming “Drill, baby, drill!” Not Erik Aadland, the GOPer running in CO-07. Now that the primary’s well behind him (as we pointed out on Twitter this week), he’s trying to appeal to the district’s more sustainability-minded voters by running a bipartisan “all-of-the-above energy mix” playbook that fossil fuel groups love. He’s also running an over-the-top satirical portrayal of his Democratic opponent, Brittany Petterson, which you’ll just have to go over to the Ad Library to see for yourself.
Quick facts:
The top spending House candidate on digital ads last week was Democrat Katie Porter in CA-47 who spent $69,328.
The state with the most expensive competitive House races online last week was California, where candidates in the state’s competitive races spent a combined $185,155 on Meta + Google ads.
Democratic candidates in competitive races spent $789,493 on Meta + Google ads last week, while Republican candidates spent $242,135.