House Campaign Digital Spending, 9/18 - 9/24

How much are battleground House campaigns spending on Facebook + Google ads?

FWIW, here’s how much money battleground House campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in races all over the country.

Ad of the week: Vietnamese Americans for Michelle Steel

Right on the heels of Democrat Jay Chen running a massive six-figure multilingual digital persuasion campaign, incumbent Republican Michelle Steel has reactivated her page focused on Vietnamese outreach. Last cycle, she used it to attack then-incumbent Harley Rouda, and now she’s using her Vietnamese ads to highlight her opposition to the Chinese Communist Party and support for Taiwan. FWIW, these ads primarily target older residents of CA-45.

Dân Biểu Michelle Steel là tiếng nói chống Cộng của chúng ta khi bà đã nhiều lần lên án Đảng Cộng Sản Trung Quốc vì các vi phạm nhân quyền của nhóm này cho đến việc bà mạnh dạng ủng hộ Đài Loan.

Congresswoman Michelle Steel is our anti-Communist voice as she has repeatedly denounced the Chinese Communist Party for its human rights abuses to her outspoken support of Taiwan.

Quick facts:

• The top spending House candidate on digital ads last week was Democrat Katie Porter in CA-47 who spent $98,959.

• The state with the most expensive competitive House races online last week was California, where candidates in the state’s competitive races spent a combined $171,026 on Meta + Google ads.

• Democratic candidates in competitive races spent $713,415 on Meta + Google ads last week, while Republican candidates spent $225,262.