House Campaign Digital Spending, 9/11 - 9/17
How much are battleground House campaigns spending on Facebook + Google ads?
FWIW, here’s how much money battleground House campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in races all over the country.
Ad of the week: As a former prosecutor…
Democrat Will Rollins is running in a tough R+7 district against GOP Rep. Ken Calvert in the Inland Empire’s CA-42, but in his latest ads, he’s going on offense. Like countless other Democrats, he’s attacking Calvert for his opposition to abortion and his support of insurrectionists - all while highlighting Rollins’ own creds as a counterterrorism expert.
Quick facts:
The top spending gubernatorial candidate on digital ads last week was Democrat Jay Chen in CA-45 who spent $131,116.
The state with the most expensive competitive House races online last week was California, where candidates in the state’s competitive races spent a combined $206,268 on Meta + Google ads.
Democratic candidates in competitive races spent $704,409 on Meta + Google ads last week, while Republican candidates spent $169,235.