House Campaign Digital Spending, 8/7 - 8/13

How much are battleground House campaigns spending on Facebook + Google ads?

FWIW, here’s how much money battleground House campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in races all over the country.

Ad of the week: Pay More Patti

Josh Harder in Stockton-based CA-09 has doubled his digital ad spending in recent weeks, primarily to attack his Republican opponent, San Joaquin County Supervisor Tom Patti over his votes to increase drug and gas prices for county residents. We also want to shout out the Harder campaign for running a parallel Meta ad campaign boosting positive news stories about the congressman through a news-esque page called “Stockton Now,” a smart tactic that isn’t typically used by campaigns of this size.

Quick facts:

• The top spending gubernatorial candidate on digital ads last week was Democrat Abigail Spanberger in VA-07, who spent $24,893.

• The state with the most expensive competitive House races online last week was New York, where candidates spent a combined $39,073 on Meta + Google ads.

• Democratic candidates in competitive races spent $214,720 on Meta + Google ads last week, while Republican candidates spent $65,868.

The below data is displayed as combined Meta + Google ad spend for the week of 8/7 - 8/13. Italicized names represent an incumbent. For breakouts of platform-specific spending numbers by week, click here.