House Campaign Digital Spending, 8/28 - 9/3

How much are battleground House campaigns spending on Facebook + Google ads?

FWIW, here’s how much money battleground House campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in races all over the country.

Ad of the week: Virginians Against Vega

As we’ve seen all year, most U.S. House campaigns often don’t have either the capacity or the will to run robust digital ad campaigns. Democrat Abigail Spanberger’s campaign in VA-07 is not one of them; last week, she started running oppo ads against her Republican opponent, Yesli Vega, through a separate branded page called “Virginians Against Vega.” Spanberger is using the page to attack her opponent over Todd Akin-esque remarks about abortion:

Yesli Vega’s been making headlines across the country lately. Why? She suggested that women who are raped are less likely to become pregnant. She’s wrong. Her views don’t represent Virginia.

Quick facts:

• The top spending gubernatorial candidate on digital ads last week was Democrat Elissa Slotkin in MI-07 who spent $25,502.

• The state with the most expensive competitive House races online last week was Pennsylvania, where candidates in the state’s competitive races spent a combined $42,533 on Meta + Google ads.

• Democratic candidates in competitive races spent $316,045 on Meta + Google ads last week, while Republican candidates spent $92,886.