House Campaign Digital Spending, 8/14 - 8/20

How much are battleground House campaigns spending on Facebook + Google ads?

FWIW, here’s how much money battleground House campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in races all over the country.

Ad of the week: Think bigger and work harder

Elissa Slotkin, who’s running for re-election in the new MI-07 in southern Michigan, just launched the first major digital ad buy of her campaign. She highlights her military and civil service, her professional temperament, and her constituent outreach. Her campaign particularly highlights the latter by showing clips of Slotkin speaking in towns across her district.

Quick facts:

• The top spending gubernatorial candidate on digital ads last week was Democrat Sean Patrick Maloney in NY-17, who spent $23,490.

• The state with the most expensive competitive House races online last week was New York, where candidates spent a combined $46,360 on Meta + Google ads.

• Democratic candidates in competitive races spent $224,872 on Meta + Google ads last week, while Republican candidates spent $86,872.