House Campaign Digital Spending, 7/31 - 8/6

How much are battleground House campaigns spending on Facebook + Google ads?

FWIW, here’s how much money battleground House campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in races all over the country.

Ad of the week: Scheller is Out for Herself

Susan Wild has represented PA-07, which encompasses an area around Allentown, PA, along the eastern border of the state, since the Blue Wave of 2018. Now, she’s made one of the biggest investments in digital ads among House candidates this cycle - and she’s using it to attack her opponent, Lisa Scheller. Check it out:

Quick facts:

• The top spending gubernatorial candidate on digital ads last week was Democrat Susan Wild in PA-07, who spent $36,980

• The state with the most expensive competitive House races online last week was Pennsylvania, where candidates spent a combined $54,241 on Meta + Google ads.

• Democratic candidates in competitive races spent $206,121 on Meta + Google ads last week, while Republican candidates spent $50,435.