House Campaign Digital Spending, 10/23 - 10/29

How much are battleground House campaigns spending on Facebook + Google ads?

FWIW, here’s how much money battleground House campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in races all over the country.

Ad of the week: I’m not your candidate

Democratic Rep. Elaine Luria is the only member of the January 6th Select Committee whose re-election is uncertain, but in the final days of this election, she’s turning her membership of that committee into a strength. In what may be her last campaign ad, she takes a clear stand for American democracy:

Politics used to be about serving. Today, it’s about winning at all costs. That’s not me. And if standing up for what’s right means losing an election, so be it. If you’re looking for someone who will say anything just to win, I’m not your candidate. If you support insurrectionists, or call our military weak, I’m not your candidate. If you attack the FBI and defend Donald Trump, I’m not your candidate. And if you believe the 2020 election was stolen, I’m definitely not your candidate. But if you believe that our democracy, and our constitution are worth fighting for, and you want a congresswoman who will always stand up for what’s right, then I’m Elaine Luria, I approve this message, and I AM your candidate.

Quick facts:

• The top spending House candidate on digital ads last week was Democrat Katie Porter in CA-47 who spent $144,714.

• The state with the most expensive competitive House races online last week was California, where candidates in the state’s competitive races spent a combined $238,253 on Meta + Google ads.

• Democratic candidates in competitive races spent $1,215,085 on Meta + Google ads last week, while Republican candidates spent $371,105.