House Campaign Digital Spending, 10/2 - 10/8
How much are battleground House campaigns spending on Facebook + Google ads?
FWIW, here’s how much money battleground House campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in races all over the country.
Ad of the week: Sharice Davids
Most U.S. House candidates run all their Meta ads out of their campaign page. Democrat Sharice Davids in KS-03, however, is running ads from not one, not two, but three pages: her campaign page, of course, but also two pages dedicated to using boosted news to attack her GOP opponent, Amanda Adkins. One, called “Adkins-Brownback 2022”, ties her to Kansas’ extremely unpopular former governor who decimated the state’s public school system, and the other, “Abortion Ban Amanda”, as the name implies, attacks her abortion stance.
The top spending House candidate on digital ads last week was Democrat Katie Porter in CA-47 who spent $89,588.
The state with the most expensive competitive House races online last week was California, where candidates in the state’s competitive races spent a combined $202,056 on Meta + Google ads.
Democratic candidates in competitive races spent $955,970 on Meta + Google ads last week, while Republican candidates spent $238,245.
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