House Campaign Digital Spending, 10/16 - 10/22
How much are battleground House campaigns spending on Facebook + Google ads?
FWIW, here’s how much money battleground House campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in races all over the country.
Ad of the week: Opposes earmarks
We’re getting down to the wire here, and most ads from House Democrats in tough races carry similar messages, especially regarding abortion and police. Katie Porter in Orange County’s CA-47 appears to be in a unique position as the only Dem in the chamber to oppose earmarks - a pretty inside-baseball term. Still, in her latest YouTube ads, she turns it into a pretty easy-to-understand concept in just a few seconds. She’s also been spending very heavily online for a House candidate, which is pretty smart considering how crowded the greater Los Angeles ad market is in the final weeks of the election.
The top spending House candidate on digital ads last week was Democrat Katie Porter in CA-47 who spent $141,390.
The state with the most expensive competitive House races online last week was California, where candidates in the state’s competitive races spent a combined $219,856 on Meta + Google ads.
Democratic candidates in competitive races spent $1,178,825 on Meta + Google ads last week, while Republican candidates spent $290,178.
Keep reading with a 7-day free trial
Subscribe to FWIW to keep reading this post and get 7 days of free access to the full post archives.