Gubernatorial Campaign Digital Spending, 10/2 - 10/8

How much are battleground gubernatorial campaigns spending on Facebook + Google ads?

FWIW, here’s how much money battleground Gubernatorial campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in several key states. 

Ad of the week: ¡Dile no a Joe!

Steve Sisolak upped his Meta ad spending last week with a new bilingual campaign that’s running on three messaging tracks: one attacks Republican Joe Lombardo’s stance on abortion; the second attacks Lombardo for cutting 112 Clark County police department jobs; and the main track consists of witty six-second ads with a very simple message: “If anyone tries to raise taxes on Nevada families, you know my answer: NO.” FWIW, all of these ads are targeted at Nevadans aged 35 and up.

Quick facts:

• The top spending gubernatorial candidate on digital ads last week was Beto O’Rourke, who spent $856,551.

• The state with the most expensive gubernatorial race online last week was Texas, where candidates spent a combined $1,124,492 on Meta + Google ads.

• Democratic candidates in competitive races spent $2,035,079 on Meta + Google ads last week, while Republican candidates spent $659,782.