Gubernatorial Campaign Digital Spending, 9/11 - 9/17

How much are battleground gubernatorial campaigns spending on Facebook + Google ads?

FWIW, here’s how much money battleground Gubernatorial campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in several key states. 

Ad of the week: This is a free country

Beto O’Rourke has been spending hundreds of thousands of dollars each week on digital ads for months now, but last week he nearly doubled his digital ad spending in part to attack Gov. Greg Abbott over his extreme abortion law. O’Rourke’s new ad features a lifelong Democrat and a lifelong Republican decrying the law as arcane and anti-freedom. Check it out:

Quick facts:

• The top spending gubernatorial candidate on digital ads last week was Ron DeSantis, who spent $297,420.

• The state with the most expensive gubernatorial race online last week was Texas, where candidates spent a combined $423,882 on Meta + Google ads.

• Democratic candidates in competitive races spent $1,146,028 on Meta + Google ads last week, while Republican candidates spent $624,384.