Gubernatorial Campaign Digital Spending, 8/7 - 8/13
How much are battleground gubernatorial campaigns spending on Facebook + Google ads?
FWIW, here’s how much money battleground Gubernatorial campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in several key states.
Ad of the week: Radical Tim Michels
Just days after Trump-endorsed perennial candidate Tim Michels won the GOP nomination for governor, Tony Evers rolled out a digital ad campaign making it clear how extreme the Republican is on issues like guns, abortion, education, and gay rights.
The top spending gubernatorial candidate on digital ads last week was Ron DeSantis, who spent $231,739.
The state with the most expensive gubernatorial race online last week was Georgia, where candidates spent a combined $270,705 on Meta + Google ads.
Democratic candidates in competitive races spent $415,655 on Meta + Google ads last week, while Republican candidates spent $266,178.
Keep reading with a 7-day free trial
Subscribe to FWIW to keep reading this post and get 7 days of free access to the full post archives.