Gubernatorial Campaign Digital Spending, 8/7 - 8/13

How much are battleground gubernatorial campaigns spending on Facebook + Google ads?

FWIW, here’s how much money battleground Gubernatorial campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in several key states. 

Ad of the week: Radical Tim Michels

Just days after Trump-endorsed perennial candidate Tim Michels won the GOP nomination for governor, Tony Evers rolled out a digital ad campaign making it clear how extreme the Republican is on issues like guns, abortion, education, and gay rights.

Quick facts:

• The top spending gubernatorial candidate on digital ads last week was Ron DeSantis, who spent $231,739.

• The state with the most expensive gubernatorial race online last week was Georgia, where candidates spent a combined $270,705 on Meta + Google ads.

• Democratic candidates in competitive races spent $415,655 on Meta + Google ads last week, while Republican candidates spent $266,178.