Gubernatorial Campaign Digital Spending, 8/21 - 8/27

How much are battleground gubernatorial campaigns spending on Facebook + Google ads?

FWIW, here’s how much money battleground Gubernatorial campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in several key states. 

Ad of the week: Putting kids first

Gov. Steve Sisolak has spent $120k on digital ads over the past month with a largely kid-focused campaign. Most recently, Team Sisolak has started rolling out quick, six-second ads that each highlight one key plank of his re-elect message, which includes raising teacher salaries, new schools, new affordable housing, free school lunches, new school security funding, and abortion rights. These ads almost all target Nevadans over 35, and are running in both English and Spanish.

Quick facts:

• The top spending gubernatorial candidate on digital ads last week was Josh Shapiro, who spent $232,431.

• The state with the most expensive gubernatorial race online last week was Georgia, where candidates spent a combined $272,363 on Meta + Google ads.

• Democratic candidates in competitive races spent $661,202 on Meta + Google ads last week, while Republican candidates spent $258,028.