Gubernatorial Campaign Digital Spending, 10/23 - 10/29

How much are battleground gubernatorial campaigns spending on Facebook + Google ads?

FWIW, here’s how much money battleground Gubernatorial campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in several key states. 

Ad of the week: Surprised?

Gretchen Whitmer is closing out strong in Michigan. She’s been consistently leading the polls for months now, and in the final stretch her campaign is hammering in the major points they’ve been driving all year: education, low taxes, and bipartisanship. Our particular favorite is this pithy six-second spot:

Quick facts:

• The top spending gubernatorial candidate on digital ads last week was Josh Shapiro, who spent $568,974.

• The state with the most expensive gubernatorial race online last week was Texas, where candidates spent a combined $782,570 on Meta + Google ads.

• Democratic candidates in competitive races spent $1,787,286 on Meta + Google ads last week, while Republican candidates spent $1,053,133.