Gubernatorial Campaign Digital Spending, 7/24 - 7/30

How much are battleground gubernatorial campaigns spending on Facebook + Google ads?

FWIW, here’s how much money battleground Gubernatorial campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in several key states. 

Ad of the week: One Georgia

Stacey Abrams is the single biggest investor in digital ads among gubernatorial candidates not also planning a ‘24 presidential run, in large part thanks to One Georgia, a fundraising committee Abrams formed earlier this year. Now, they’re using the page to attack Gov. Brian Kemp’s policies. One even attempts to undermine the Republican’s messaging around public safety using testimony from a former deputy sheriff and calling back to Kemp’s infamous points-gun-at-child ad from 2018. All told, the page accounted for nearly two-thirds of Abrams’ $205k digital ad spend last week.

Quick facts:

• The top spending gubernatorial candidate on digital ads last week was Ron DeSantis, who spent $244,329.

• The state with the most expensive gubernatorial race online last week was Florida, where candidates spent a combined $255,293 on Meta + Google ads.

• Democratic candidates in competitive races spent $470,620 on Meta + Google ads last week, while Republican candidates spent $306,614.