Gubernatorial Campaign Digital Spending, 8/14 - 8/20
How much are battleground gubernatorial campaigns spending on Facebook + Google ads?
FWIW, here’s how much money battleground Gubernatorial campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in several key states.
Ad of the week: Gab
Last month, it was found out that Republican candidate for governor Doug Mastriano helped start up Gab, a white supremacist social media platform. Now, Josh Shapiro is exploiting that fact with a new slate of YouTube ads to drive home to Pennsylvanians how uniquely extreme Mastriano is.
The top spending gubernatorial candidate on digital ads last week was Stacey Abrams, who spent $229,743.
The state with the most expensive gubernatorial race online last week was Georgia, where candidates spent a combined $272,972 on Meta + Google ads.
Democratic candidates in competitive races spent $614,929 on Meta + Google ads last week, while Republican candidates spent $244,780.
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