Gubernatorial Campaign Digital Spending, 7/17 - 7/23

How much are battleground gubernatorial campaigns spending on Facebook + Google ads?

FWIW, here’s how much money battleground Gubernatorial campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in several key states. 

Ad of the week: We’re tough.

Last week, Gretchen Whitmer made her biggest digital ad buy of the year so far, dropping over $62k, mostly on Meta ads. The bulk of that spend is going toward one ad in particular that highlights her administration’s achievements on education:

The last few years have been tough, but we didn’t stop. We made childcare more affordable, invested in education, got kids back in class, and didn’t raise taxes. Yes, it’s been tough. But we’re tough.

Quick facts:

• The top spending gubernatorial candidate on digital ads last week was Ron DeSantis, who spent $211,041.

• The state with the most expensive gubernatorial race online last week was Florida, where candidates spent a combined $217,595 on Meta + Google ads.

• Democratic candidates in competitive races spent $305,860 on Meta + Google ads last week, while Republican candidates spent $264,685.