Gubernatorial Campaign Digital Spending, 7/3 - 7/9
How much are battleground gubernatorial campaigns spending on Facebook + Google ads?
FWIW, here’s how much money battleground Gubernatorial campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in several key states.
Ad of the week: FAKE LAKE
In one of the most perplexing ads of the cycle so far, a group called American Focus PAC tried to tap into the latest trans panic wave by paying a drag queen to say that Kari Lake is secretly a liberal who loves drag. It’s an ad you’ll just have to see for yourself:
The top spending gubernatorial candidate on digital ads last week was Ron DeSantis, who spent $249,519.
The state with the most expensive gubernatorial race online last week was Florida, where candidates spent a combined $307,666 on Meta + Google ads.
Democratic candidates in competitive races spent $221,753 on Meta + Google ads last week, while Republican candidates spent $239,488.
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