Gubernatorial Campaign Digital Spending, 7/31 - 8/6

How much are battleground gubernatorial campaigns spending on Facebook + Google ads?

FWIW, here’s how much money battleground Gubernatorial campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in several key states. 

Ad of the week: Deliver

This week, Stacey Abrams launched a major Instagram ad campaign promoting her plan for “One Georgia.” The campaign clearly seeks to reach a wide audience, as it prominently features her connections to a wide variety of Georgians, including Black men, Korean residents, the state’s first openly gay state legislator, and others, and it also highlights her bipartisan economic record. MAJOR props for running a slick Korean ad, to boot!

Quick facts:

• The top spending gubernatorial candidate on digital ads last week was Stacey Abrams, who spent $197,678.

• The state with the most expensive gubernatorial race online last week was Georgia, where candidates spent a combined $246,152 on Meta + Google ads.

• Democratic candidates in competitive races spent $403,311 on Meta + Google ads last week, while Republican candidates spent $247,276.