Gmail creates online fundraising “apocalypse”

Campaigns and consultants are furious after the company ended a special anti-spam filter program for political email with little notice

Last fall, Google’s Gmail created a special program allowing political fundraisers to bypass spam filters if they met certain qualifications and adhered to a set of industry standards. When that program ended on January 31st, the major campaigns that were enrolled saw their email deliverability plummet and online fundraising shrink. I’ll share more on t…