Down-ballot Democrats dramatically outspend Republicans online

Among non-presidential candidates, Democrats are spending over 80% of total digital dollars

In addition to writing about random internet things that may or may not be impacting our politics, we’re also in the weeds each week closely tracking digital ad spending trends on both sides of the aisle. As the 2024 election cycle has begun to kick into gear, we’ve noticed one clear macro-trend emerging: Republicans are spending way less on digital adv…