Digital political ad spending for the week of March 2nd to March 8th

How much did campaigns spend on Facebook, Google, and Snapchat ads last week?

This week, we’re getting the first look at political ad spending on Facebook since they abruptly lifted their ban last Wednesday (3/4). Here’s how it breaks down:

While most political campaigns and party committees have yet to restart their Facebook ad programs, advocacy groups and grifters didn’t waste any time getting their spending back on. The MyPillow guy, for example, has now partnered with The RF Angle — a right-wing site founded by Students for Trump co-founder Ryan Fournier — to pump out disinformation and keep up their Trumpian grift.

Kyle Tharp @kylewilsontharp

The largest political spender on @Facebook since they lifted their ad ban last week is... My Pillow, who has spent $67,000 in less than 5 days. 👀😐

Koch-backed Americans for Prosperity is so far the only big Facebook spender on the right running ads criticizing the American Rescue Plan – more on that in last week’s issue.

FWIW, here are the top political spenders on Google last week…

…and here are the top spenders on political ads on Snapchat so far this year, excluding the January 5th Georgia U.S. Senate elections:

The new big spender on Snapchat this week is SEIU, which spent nearly $18k recently on these two slick ads advocating for a $15 minimum wage targeting adults in West Virginia, Phoenix, Milwaukee, Dallas, Houston, Atlanta, and Bangor, ME.